SEO Search Engine Optimization Bible by Jerri L. Ledford

Improve your site's rankings with SEO, Target and reach the customers you want, Tap into social media and go rival.

So I quote from the book Jerri L. Ledford
a book containing about procedures for making your website more optimally and make you a successful.

Part I: Understanding SEO..................................................................1
Chapter 1: Search Engine Basics.........................................................3
Chapter 2: Creating an SEO Plan .......................................................17
Part II: SEO Strategies........................................................................31
Chapter 3: Building Your Site for SEO ................................................33
Chapter 4: Keywords and Your Web Site ...........................................59
Chapter 5: Pay-per-Click and SEO .....................................................73
Chapter 6: Maximizing Pay-per-Click Strategies...................................97
Chapter 7: Increasing Keyword Success .............................................115
Chapter 8: Understanding and Using Behavioral Targeting....................125
Chapter 9: Managing Keyword and PPC Campaigns ..........................133
Chapter 10: Keyword Tools and Services ...........................................151
Chapter 11: Tagging Your Web Site ...................................................167
Chapter 12: The Content Piece of the Puzzle .......................................177
Chapter 13: Understanding the Role of Links and Linking.....................193
Part III: Optimizing Search Strategies...................................................209
Chapter 14: Adding Your Site to Directories .......................................211
Chapter 15: Pay-for-Inclusion Services................................................219
Chapter 16: Robots, Spiders, and Crawlers ........................................227
Chapter 17: The Truth About SEO Spam ...........................................239
Chapter 18: Adding Social-Media Optimization ..................................247
Chapter 19: Automated Optimization ..................................................257
Part IV: Maintaining SEO....................................................................263
Chapter 20: SEO Beyond the Launch .................................................265
Chapter 21: Analyzing Success................................... ........................271
Appendices.........................................................................................279
Appendix A: Optimization for Major Search Engines............................281
Appendix B: Industry Interviews .........................................................287
Appendix C: SEO Software, Tools, and Resources ............................347
Appendix D: Worksheets ...................................................................359
Glossary ............................................................................................373

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